Aloft, Dallas
Danny Forster & Architecture
Design – Creating hotel projects in alignment with Marriott's brand guidelines.
CD Set – Developing comprehensive construction document sets to ensure accurate implementation of design concepts.

FF&E Selection – Curating furniture, fixtures, and equipment that align with project aesthetics, functionality, and brand standards.

ID Specification Book – Creating detailed specification books to standardize interior design elements, including materials, finishes, and custom millwork.

Rendering – Producing high-quality visual representations to communicate design intent to internal teams and stakeholders.
Situated in downtown Dallas, Aloft reimagines hospitality with interactive digital experiences, bold design, and vibrant social spaces. Guests become part of the story through real-time LED projections in the PLAY lounge, while the F&B area embraces a pop-art-inspired, tech-driven dining concept. Loft-style rooms offer an open, modern retreat, blending eclectic textures and colors to create a dynamic, self-expressive environment.



Plans and Elevations



Photos